They are the same brand. There is no difference as since 2012, RKSV started offering retail broking. But in 2016, the company renamed itself Upstox. Every segment that Upstox has to offer is one and the same with the only different being in the name and nothing else.
RKSV and Upstox are the same. There is no difference whatsoever. However, it’s important to note that RKSV is Upstox, and they have rebranded themselves to the name. Every company is looking for a new look or appearance to make them modern and feel more approachable. RKSV took the same initiative to offer more unique services, better customer care features, and more under their new name Upstox.
RKSV to Upstox - Reason Behind the Change
RKSV believed firmly that the company needed a substantial facelift to appeal to a greater audience. It wasn’t only on paper but on the services and features they had to offer. For the same, they started targeting flat brokerage rates at 20 rupees with free equity delivery—quicker customer care responses with 30+ languages and less than 30 second waiting period.
However, the primary factor as to why the rebranding occurred was the trading software/tool. The company was hell bent on using a new software experience to provide a web-oriented trading tool and mobile software. It was to engage users in a whole new way of trading and getting the best experience possible.
The stock broker has rebranded itself but offering similar broking services. And thus, Upstox was born that encapsulated everything the company thrived on changing. It empowered many to use the platform and not think twice before choosing the platform. Moreover, Mr. Ravi Kumar, Mr. Shrinivas Viswanath, and Mr. Raghu Kumar took the initiative of rebranding RKSV to something approachable and convenient such as Upstox.
RKSV or Upstox - Is there any difference?
No, there is no difference whatsoever. The entire company has been rebranded to Upstox with newer brokerage fees, more unique trading tools, and much more. The brokers have compelling investors from the likes of Ratan Tata, GVK Davix, and many others.
Even if you compare the two side by side, the core necessary form and function are the same. Even the brokerage fees are similar. A few iterations might be different when it comes to the plans offered and the percentage taken with order delivery services. Everything else has been implemented in the same fashion as it was before but with a new name.
RKSV Securities Ltd. or Upstox
Though the two names are virtually one company, all of the attributes provided below are followed by the company and slight changes in the maintenance and rating categories. All of the categories in which the accounts are similar are provided below:
1.Brokerage plans
2.Plans types
3.Customer service
4.AMC
5.Trading platforms
6.Mobile app
7.Margin/exposure/leverage
8.Demat account
9.Investment options, and more.
It’s important to note that the RKSV broker has been renamed as Upstox. All the accounts and trading options have moved under Upstox. Giving all the previously associated features and services but in a new alteration. To know more, customers can contact customer care to resolve any issues with the account or the features offered.